Jyothsna_Bitra

Jyothsna Bitra

Architect

Company: Axcient

Stream: С

Time: 14:00 - 14:45 (GMT +02:00)

Country: United States

Language: English

Talk: Unleash the power of Marketing Cloud Customer Data Platform

About the Speaker

8 years of IT industry exp including 10+ years in Salesforce and 5+ years in Marketing Cloud Any other info about you: Salesforce Phoenix Marketer Group Founder and co-leader Founder of MCLearningCamp and impactforce Speaker at Dreamforce, LondonsCalling, ConsultancyDeamin, WITDreamin and various other community group meetings Organizing team member of Cactusforce and 𝐌𝐂²

Talk: Unleash the power of Marketing Cloud Customer Data Platform

CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data. Learn how to unify data to build a single source of truth and drive personalization at scale. This session gives an overview of how CDP can help you identify trends and personalize your customer campaigns to be more personal and timely.